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| 2014cruze.com |
Launched in
2009, the Cruze is the Chevrolet brand's most successful nameplate globally and
has sold over 1.3 million units worldwide up to the first quarter of 2012. With
the arrival of the much anticipated station wagon variant at dealer showrooms
across Europe, Chevrolet will be offering a car that will particularly appeal
to families and individuals with an active lifestyle.
"We
believe 'Cruze + wagon' is a winning formula for European drivers," said
Susan Docherty, President and Managing Director of Chevrolet Europe. "The
new Cruze station wagon offers space and versatility, fuel-efficient new
engines and Chevrolet's cutting-edge MyLink infotainment technology,"
Docherty said.
Compact cars
represent the largest segment in Europe, accounting for about 17 percent of all
vehicles sold, of which station wagons in turn constitute a share of around 22
percent. Buyers of station wagons appreciate the extra amounts of space in
their cars yet desire the vehicle's size, performance and overall feel to be
comparable to that of a compact hatchback or sedan.
The
Chevrolet Cruze station wagon has been designed with these needs and customers'
diverse lifestyles in mind. Its particular blend of features make it an ideal
family hauler and vehicle for sports excursions or extended holiday trips. The
new station wagon is equally suited to the requirements of the suburban
commuter who will enjoy the freedom and flexibility the stylish compact car
will bring to his life. For outdoor enthusiasts, Chevrolet will be offering a
range of useful accessories.